BEACHBODY

My first position in the world of UX/UI project management. Beachbody gave the opportunity to learn how much ideation and development goes into launching a successful digital platform.

About:

Beachbody is a streaming platform that combines fitness, nutrition, and support all in one place through subscription based membership. Members get access to a library containing thousands of fitness workouts, meditations, nutrition plans, recipes, and community support.

The Challenge:

Increase membership and engagement with current workout programming, and strategically bring visibility and new engagement with new fitness programs campaigns and roll outs.

The solution:

Successfully create and launch new homepage and landing page content through working with UX/UI designers, copy, content, quality assurance (QA) developers, engineers, and SEM/SEO professionals

Roles & Responsibilities

  • Work with Design, Development, Paid Social, Paid Search and Media teams to roll out new programs

  • Manage desktop and mobile development projects from start to finish/ Manage timelines for creative deliverables

  • Work with CEO, Brand Leads, Sr. Design and Developers to manage asset pipeline for customer acquisition team

  • Contribute to scalability with documentation + process optimization

  • Strategically plan and execute stakeholder meetings

  • Used project management tools to create and send out weekly health reports to management (i.e. Jira, Slack, Asana, etc.)

  • Worked with development teams to performed A/B tests on low performing web pages; Worked with design teams to perform updates on low performing pages to boost SEO and SEM engagement.

  • Worked with SEM and SEO teams to plan and launch banners and paid media ads on facebook, IG, Amazon, and Youtube.

Credits:

  • Successful partnerships with LeBron James, Shaun T and Autumn Calabrese

  • Worked with design teams, development and QA teams to create naming conventions for wireframe templates.

  • Worked with design teams, development and QA teams to create permanent wireframe templates

  • Successfully launch over 20 home page and landing sites across the beachbody and BODi companies.

  • Launched several banner ads on popular digital sites, including Facebook, Instagram, Amazon and Youtube.