PPLSI (LEGALSHIELD/ IDSHIELD)

About:

The PPLSI corporation houses 2 businesses, LegalShield & IDShield. Legalshield provides access to a number of legal services offered by a nationwide network of provider law firms to members and their covered family members through membership- based participation. IDShield provides access to identity theft protection and restoration services.

My work at PPLSI gave me the opportunity to immerse myself in the wold of technical project management (Paid Media, SEO, SEM) while still allowing me to work directly with creatives in UX/UI design, photo/video, and copy.

The Challenge:

TPPLSI needed a way to accomplish projects, on time, with work structures that would help facilitate cross-collaboration across their D2C, Network, Group and Associate marketing platforms across their Legal Shield & ID Shield businesses.

The Solution:

Cranking out roughly 1000 projects using POD and SQUAD work structure, I had the pleasure of making sure projects were received, assessed, kicked off and delivered based on scope of work, business goals, and bandwidth.

Roles & Responsibilities:

  • Spearheaded marketing and design initiatives across D2C, B2B, and MLM sectors, enhancing brand presence and market penetration.

  • Managed CRM activities and collaborated with teams to strategize effective campaigns, improving customer engagement and retention.

  • Standardized UX elements and enhanced E-Commerce aesthetics to boost user satisfaction and consistency across platforms.

  • Developed a digital asset management system and utilized project management tools to increase productivity and streamline report generation.

  • Supported business executives, VPs, program managers, system engineers, Development & QA teams to ensure new digital and UX programs rolled out on time, in alignment, at optimal functionality.

  • Internal & external communications to support opportunities for crosss collaboration.

Credits:

  • Marketing redesign of D2C landing sites

  • Update and redesign of member onboarding platform

  • Update and redesign of product homepage platforms.

  • Redesign and update of associate backoffice platform.

  • Development of partner and paid media landing sites (SEM)

  • Analog-to-digital migration of Wills & Trust landing site.