PUSHA T x SOUNDLABS AT COMPLEXCON

PRODUCTION CASE STUDY DECK: HERE

UX/ UI CASE STUDY DECK: HERE

THE CHALLENGE

adidas wanted to launch their new EQT shoe in collaboration with rapper Pusha T at Complexcon. The trade booth needed to effectively represent Pusha, EQT, while integrating the adidas Sound Labs program.

THE SOLUTION

Produce a booth to display the new EQT while integrating an “office” for Pusha T to interview finalists in the Sound Labs online contest, all while simultaneously engaging ComplexCon consumers through interactive displays.

ROLES

CREATIVE STRATEGY + CREATIVE DIRECTION
PRODUCTION + LOGISTICS COORDINATION
SOUNDLABS WEBSITE DEVELOPMENT + PROJECT MANAGER
SOUNDLABS PROGRAM OUTREACH + CONTEST COORDINATION
EXCLUSIVE GIVEAWAY + STAGED PROP PRODUCTION
TALENT & CLIENT SERVICES
TALENT CONTRACTING, LOGISTICS, INVOICE PROCESSING

BY THE NUMBERS: