ADIDAS FALCON X KYLIE JENNER

THE CHALLENGE:

adidas needed to create hype and demand for the first-ever female driven sneaker, Falcon, with their key ambassador Kylie Jenner.

THE SOLUTION:

Produce a media-worthy, 90’s inspired gas station pop-up experience with photo moments at every turn which hosted LA’s top influencers and national media outlets.

ROLES:

CREATIVE STRATEGY
ACCOUNT + PRODUCTION COORDINATION
CREATIVE DIRECTION
EXCLUSIVE GIVEAWAY & SEEDING PRODUCTION
PRODUCED, SOURCED & STAGED PROPS
CLIENT SERVICES
CONTRACTING, LOGISTICS, INVOICE PROCESSING

BY THE NUMBERS: