ADIDAS X MLS: SEAMS
THE CHALLENGE
MLS wanted to launch the 2019 jerseys for its 24 teams and reach new consumers and media across the streetwear and fashion scene.
THE SOLUTION:
Engage 4 notable stylists within the streetwear community to reimagine the MLS jerseys to recontextualize the jersey via a full scale runway show for influencers and media.
ESPN | V MAGAZINE | HYPEBEAST | HIGHSNOBIETY
ADIDAS X MLS: FORWARD25
THE CHALLENGE:
MLS and adidas wanted to kick off their 25th season celebration by revealing their new jerseys in an innovative way, engaging the soccer and sports community and fashion forward consumers alike.
THE SOLUTION:
Develop the FORWARD25 national campaign toolkit and produce a dynamic NYFW reveal event with celebrities modeling each team’s new 2020 jersey, creating buzz in the both the sports and mainstream media.
