BEACHBODY
My first official job in the world of UX/UI project management. Beachbody gave the opportunity to learn how much ideation and development goes into launching a successful digital platform.
About:
Beachbody is a streaming platform that combines fitness, nutrition, and support all in one place through subscription based membership. Members get access to a library containing thousands of fitness workouts, meditations, nutrition plans, recipes, and community support.
The solution:
Successfully create and launch new homepage and landing page content through working with UX/UI designers, copy, content, quality assurance (QA) developers, engineers, and SEM/SEO professionals
Credits:
Successful partnerships with LeBron James, Shaun T and Autumn Calabrese
Worked with design teams, development and QA teams to create naming conventions for wireframe templates.
Worked with design teams, development and QA teams to create permanent wireframe templates
Successfully launch over 20 home page and landing sites across the beachbody and BODi companies.
Launched several banner ads on popular digital sites, including Facebook, Instagram, Amazon and Youtube.
The Challenge:
Increase membership and engagement with current workout programming, and strategically bring visibility and new engagement with new fitness programs campaigns and roll outs.
Roles & Responsibilities
Work with Design, Development, Paid Social, Paid Search and Media teams to roll out new programs
Manage desktop and mobile development projects from start to finish/ Manage timelines for creative deliverables
Work with CEO, Brand Leads, Sr. Design and Developers to manage asset pipeline for customer acquisition team
Contribute to scalability with documentation + process optimization
Strategically plan and execute stakeholder meetings
Used project management tools to create and send out weekly health reports to management (i.e. Jira, Slack, Asana, etc.)
Worked with development teams to performed A/B tests on low performing web pages; Worked with design teams to perform updates on low performing pages to boost SEO and SEM engagement.
Worked with SEM and SEO teams to plan and launch banners and paid media ads on facebook, IG, Amazon, and Youtube.