ADIDAS x EVERYDAY SUPERSTAR
THE SOLUTION
Produce 50th anniversary teaser events in NY & LA that will engage students, as well as leaders currently shaping the culture through art and community. These events will give credibility back to Superstar, as well as invite students to envision the Superstar through their own unique lens.
THE CHALLENGE
Adidas felt that the Superstar sneaker had lost its appeal to target consumers, and wanted to inject excitement into the product for its 50th Anniversary via interesting placements and high-impact collaboration.
ROLES:
CREATIVE STRATEGY + CREATIVE DIRECTION
PRODUCTION + LOGISTICS COORDINATION
EXCLUSIVE GIVEAWAY + STAGED PROP PRODUCTION
COMMUNITY OUTREACH
CLIENT & TALENT SERVICES
TALENT CONTRACTING, LOGISTICS, INVOICE PROCESSING
CONTENT LEAD
