FOOTLOCKER X BYB X ULTRABOOST19
THE CHALLENGE
adidas wanted to create awareness around the ultraboost19 running shoe, and promote engagement and sell-through for both streetwear and running cultures.
ROLES:
CREATIVE STRATEGY + CREATIVE DIRECTION
LEAD RUNNER + EMCEE
PROJECT MANAGER
PRODUCTION + LOGISTICS COORDINATION
EXCLUSIVE GIVEAWAY + STAGED PROP PRODUCTION
LOCATION SCOUTING
CLIENT & TALENT SERVICES
TALENT CONTRACTING, LOGISTICS, INVOICE PROCESSING
GUEST LIST + RSVP
SOCIAL MEDIA
LEAD RUNNER + EMCEE
RECAP
THE SOLUTION
Produce a mini-run called “Boost Your Block”, taking participants to notable places in Miami and Santa Monica with local cultural ambassadors, murals, giveaways, and an after party that will gain the attention and participation of different communities throughout each city.
