ADIDAS ORIGINALS x PUSHA T AT COMPLEXCON
THE CHALLENGE
adidas wanted to launch their new EQT shoe in collaboration with rapper Pusha T at Complexcon. The trade booth needed to effectively represent Pusha, EQT, while integrating the adidas Sound Labs program.
ROLES:
CREATIVE STRATEGY + CREATIVE DIRECTION
PRODUCTION + LOGISTICS COORDINATION
SOUNDLABS WEBSITE DEVELOPMENT + PROJECT MANAGER
SOUNDLABS PROGRAM OUTREACH + CONTEST COORDINATION
EXCLUSIVE GIVEAWAY + STAGED PROP PRODUCTION
TALENT & CLIENT SERVICES
TALENT CONTRACTING, LOGISTICS, INVOICE PROCESSING
THE SOLUTION
Produce a booth to display the new EQT while integrating an “office” for Pusha T to interview finalists in the Sound Labs online contest, all while simultaneously engaging ComplexCon consumers through interactive displays.
BY THE NUMBERS:
2,000 Consumers
99MM Media Impressions
22MM Social Impressions
1,000 Contest Entries
1 $50,000 grant awarded
