ADIDAS SPORT CLUB
AT COACHELLA
THE SOLUTION:
Create the adidas Sport Club at Coachella, an extravagant experience to host adidas’ top athlete and artist relationships with unique performances and programming for invited guests both weekends.
THE CHALLENGE:
adidas wanted to remind consumers of their unique heritage across both sport and culture to reinforce their brand positioning.
ROLES:
CREATIVE STRATEGY
GUEST HOSPITALITY
VENUE PROP CREATIVE DIRECTION + PRODUCTION
BRANDED GIVEAWAY CREATIVE PRODUCTION
TALENT + CLIENT MANAGEMENT
BY THE NUMBERS:
25 top talent hosted
20,000 guests
64MM social impressions
43MM media impressions
